Robin Phillips


Robin is a Board level retailer with deep digital experience and a successful track record of driving Omnichannel transformation for brands like Waitrose and Boots.

As CEO, Robin is redefining the role of Watchshop as an online B2C brand platform underpinned by our proven in house technology and fulfilment capabilities, which through LuxEcom we can now provide to third party brands and retailers as an end to end eCommerce service

Dan Baker

Head of Commercial

14 years experience within multi channel and e-commerce retail globally for companies such as Mothercare, Kiddicare & Watchshop.

Responsible for leading the organisation through the commercial landscape by developing and supporting brand relationships, identifying new market opportunities, determining the optimal pricing to balance profit with customer satisfaction and influencing marketing operations.

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Byron Ross

Head of Operations

Over 30 years’ experience in logistics across a wide range of sectors including Cargo, British Airways Engineering Logistics, M&S foods distribution & 3PL Ecommerce.

End to end logistics, optimum warehouse design, consolidation of sites, start up sites blank canvas to fully functional, carrier negotiations, 24 hour operations in fast paced environments for aviation and foods, third party logistics. Responsible for the Site, Warehouse & Distribution covering, Goods In, Stockroom, Packing & Despatch, Returns, Customer Services, Photography Studio and Retail presence.

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Dave Ellis

Head of Technology

20 years experience in the technology side of multi-channel retail, ecommerce and 3PL

Responsible for the system/platform designs and architecture, along with shaping the overall technology strategy within the business.

With a passion for building highly scalable, available, multi-tenant solutions, I am constantly looking for new ways to leverage technology for the betterment of the business.

I thoroughly enjoy "getting my hands dirty" and as such am very much hands on with all projects, from initial idea through to delivery.

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Dougall Irvine

Finance Director

Dougall has over 20 years experience in Finance within the Retail and Distribution sector.

Before being Finance Director at Watchshop he was at Whitbread plc, where he was UK Finance Director at Costa Coffee. While there he led the distribution efficiency project and was responsible for logistics in the division.

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Chris Gillett

Head of Marketing

Over 10 years’ experience within all facets of Marketing, both client and agency side with a specific focus on digital channels and media.

Responsible for the operations of all marketing aspects within the business, he manages a team to deliver against both ATL and BTL metrics and a strict P&L. This incorporates media, affiliates, SEO, social media, PR and CRM.

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Kat Harris

Head of Projects

Responsible for overall project delivery and implementation of business and IT strategy, ensuring that customers have a seamless experience.

With an over 10 years of project and programme delivery experience she has a solid track record in implementing new processes as well as streamlining existing BAU activities to deliver maximum productivity. Kat’s experience includes project management roles in the e-commerce & digital retail, telecommunication and information technology firms. Kat is very passionate about delivering exceptional quality of service.